Marketing Leadership

That Gets Results

Fractional marketing for businesses ready to grow smarter

Let's Talk

Hi, I’m Jessica.

I've built marketing systems at Fortune 500 companies, helped startups scale, and guided non-profits to amplify their impact. Now I partner with businesses as their fractional marketing leader—bringing strategy and execution without the full-time overhead.

If you're ready to grow and want a marketing leader who understands metrics, customer acquisition, and making every dollar count, let's talk.

About Me

What I Do

Fractional Marketing Leadership

Strategy + Execution

Executive-level marketing leadership without the full-time salary. I work with your team to build strategy and actually get it done.

  • Marketing strategy & roadmaps

  • Budget allocation & channel mix

  • Team leadership

  • Performance tracking

  • Quarterly planning

Growth Marketing

Traffic That Converts

Marketing systems that drive revenue—from customer acquisition to retention, built on data and designed to scale.

  • Multi-channel strategy (paid, organic, owned)

  • Customer acquisition & retention

  • Analytics & attribution

  • Conversion optimization

  • Marketing stack setup

SEO & Website Strategy

Get Found by Humans & AI

Your website working as your best sales asset—optimized for search engines, AI platforms, and the people who matter most.

  • SEO & technical foundations

  • AI discoverability

  • Conversion-focused architecture

  • Content strategy

  • Performance tracking

Brand & Positioning

Clarity That Resonates

Clear positioning that cuts through the noise and connects with your ideal customers.

  • Market positioning

  • Brand messaging

  • Customer research

  • Go-to-market strategy

  • Brand architecture

Why Work With Me

Strategy That Actually Happens

No 60-page decks that collect dust. I work with your team to implement, test, and optimize.

Startup to Enterprise Experience

From the Fortune 500 to early-stage startups—I know what works and what wastes money.

Optimized for Humans & Machines

SEO, AI platforms, and actual people making buying decisions. Your marketing works across all three.

Results Over Activity

Every recommendation ties to business outcomes. I focus on metrics that matter: CAC, LTV, conversion rates, revenue growth.

Client Snapshot

Breadbelly: Photo by Albert Law

BREADBELLY

Branding / Growth

CuisineStyle Chocolate Cake

Pamela Keith Inc.

Branding / Growth

Spork Food Hub lunch tray

SPORK FOOD HUB

Branding / Growth

Two scientists in white lab coats work in a laboratory with complex piping and machinery. One scientist is sitting at a computer, while the other is inspecting the pipes.

DACLAB

Brand Strategy / Brand Architecture

Let’s Talk

Home office desk with a large iMac displaying 'DO MORE.' in white text, a wireless keyboard, a notebook, a glass of water, a smartphone on a stand, and a small potted plant. In the background, a shelving unit with books, plants, and photography equipment, with a window letting in natural light.

Ready to grow? I work with a select number of clients who are serious about growth and ready to invest in strategic marketing leadership.

Schedule a Consultation