Hi, I’m Jessica.
From Fortune 500 to Startups—I've Seen What Works
I started my career in enterprise retail e-commerce—back when 'digital transformation' wasn't a buzzword, it was just the hard work of figuring out how to sell online at scale. I spent over six years optimizing websites, launching brands, and building shopping experiences for Fortune 500 retailers serving millions of customers.
From there, I led product strategy and operations at a technology company serving entrepreneurs, designing experiences that connected online and offline worlds. I saw firsthand how startups and growing businesses operate—scrappy, fast-moving, and resourceful.
Today, I bring both perspectives to my clients: the strategic rigor of enterprise marketing and the execution speed of a startup operator.
What I Do Now
As a fractional marketing leader, where I partner with growth companies that need senior marketing leadership but aren't ready (or don't want) to hire full-time. I also co-founded Atelier JKL, a brand marketing studio, alongside two talented partners.
My work has spanned eCommerce brands, tech startups, and mission-driven organizations. The common thread? Businesses ready to grow who need someone who can think strategically and execute relentlessly.
Who I Work With
You're a great fit if
You're a growing business without an in-house marketing team
You have a marketing team but no senior leadership
You're scaling and need experienced guidance
How I Work
Strategic Partner, Not Just a Consultant
I don't deliver a deck and disappear. I embed with your team, typically working 1-3 days per week (or in monthly retainers), to provide ongoing strategic leadership and hands-on execution.
What this can look like:
Strategy: Marketing roadmaps, channel planning, budget allocation, positioning
Execution: Campaign development, website optimization, team management, vendor coordination
Accountability: Weekly check-ins, performance dashboards, quarterly planning
Flexibility: Scale up during launches, scale down during slower periods
I work as an extension of your team—showing up in Slack, joining leadership meetings, and treating your goals like my own.
Why This
I love the challenge of growth marketing. There's something intrinsically satisfying about identifying what's not working, building a better system, and watching the numbers move in the right direction.
I also love the flexibility of fractional work. It allows me to partner with multiple businesses, each at different stages and in different industries. I get to solve diverse problems and work with interesting people.
Most importantly, I love working with founders and leaders who are building something meaningful. If you care about your business, I'll care about it too.
Principles That Guide My Work
These aren't just marketing philosophies—they're the principles that guide every client partnership.
Your expertise matters more than my ego
You know your business, your craft, your customers better than I ever will. My job isn't to tell you what you do—it's to help more people discover it. I ask good questions, I listen, and I translate your expertise into marketing that works.
Marketing should enhance your work, not cheapen it
If you've spent years building something meaningful, your marketing should honor that. No clickbait, no hype, no tactics that make you cringe. Just clear, compelling positioning that reflects the quality of what you've built.
Growth requires focus, not more tactics
Every business could be doing a hundred things with their marketing. The hard part is choosing the right five—and doing them well. I help you figure out what actually matters for your business, then we execute relentlessly on those priorities.
Strategy without execution is just expensive advice
I don't deliver 60-page decks and disappear. Real marketing leadership means rolling up your sleeves and making things happen. I develop the strategy and help execute it, because plans only matter if they actually get done.
Authenticity beats perfection every time
Your website doesn't need to be flawless—it needs to be real. Your messaging doesn't need to sound corporate—it needs to sound like you. The businesses that win are the ones that show up as themselves, not some polished version they think they're supposed to be.
I care about your ROI more than your impressions
Vanity metrics are meaningless. I focus on what actually drives your business: customer acquisition cost, conversion rates, lifetime value, revenue growth. If the numbers aren't moving in the right direction, we change course.
The best client relationships are true partnerships
I don't work for you, I work with you. You bring expertise in your field, I bring expertise in marketing. When we combine those perspectives, we build something better than either of us could alone.