Pandemic Recovery to 134% Growth: Authentic Positioning That Drove 6x Demand
The Client
CuisineStyle is the Bay Area's premier culinary events company, led by Chef Pamela Keith—a Ritz-Escoffier-trained chef who's cooked in Michelin-starred kitchens and consulted for Williams-Sonoma. Her clients range from Fortune 500 companies to philanthropies to the Obama Administration.
Despite world-class culinary expertise, CuisineStyle's digital presence wasn't reflecting their caliber—resulting in inconsistent traffic and underutilized marketing channels.
The Challenge
CuisineStyle needed a fractional marketing leader to:
Build a cohesive growth marketing strategy
Launch a new team-building brand for on-site corporate events
Develop higher-margin e-commerce revenue streams
Translate their premium positioning into consistent digital presence
The Strategy
I focused on three core areas:
Digital infrastructure - Optimized site performance and user experience
Data-driven refinement - Analyzed traffic, conversions, and engagement to inform product design and messaging
Consistent execution - Established proactive marketing strategy, communications, weekly performance accountability and SEO strategy
Consistent Execution: Established proactive marketing strategy, communications, and weekly performance accountability
The Results
Revenue & Demand
134% above revenue plan
6x increase in demand for culinary services
Growth across all business lines
Successfully launched new team-building brand
If something from this resonates with you, or if this sounds like something I could help you with, please feel free to reach out and book a consultation. I’d be happy to discuss your business and marketing goals with you.
“Our work with her is vital. Jessica is brilliant. She has a marvelous view of how to thread things together, and then, how to present the view to others, with clarity and power. ”
