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      <image:title>About - Hi, I’m Jessica.</image:title>
      <image:caption>From Fortune 500 to Startups—I've Seen What Works I started my career in enterprise retail e-commerce—back when 'digital transformation' wasn't a buzzword, it was just the hard work of figuring out how to sell online at scale. I spent over six years optimizing websites, launching brands, and building shopping experiences for Fortune 500 retailers serving millions of customers. From there, I led product strategy and operations at a technology company serving entrepreneurs, designing experiences that connected online and offline worlds. I saw firsthand how startups and growing businesses operate—scrappy, fast-moving, and resourceful. Today, I bring both perspectives to my clients: the strategic rigor of enterprise marketing and the execution speed of a startup operator. What I Do Now As a fractional marketing leader, where I partner with growth companies that need senior marketing leadership but aren't ready (or don't want) to hire full-time. I also co-founded Atelier JKL, a brand marketing studio, alongside two talented partners. My work has spanned eCommerce brands, tech startups, and mission-driven organizations. The common thread? Businesses ready to grow who need someone who can think strategically and execute relentlessly.</image:caption>
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      <image:caption>I teach and empower business owners to own their online presence. I’ve been working in the digital space my entire professional life. A few of years ago I realized I wanted to help business owners with something that can be overwhelming: doing all the “online” business-building stuff that might not come naturally.</image:caption>
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